E-Commerce & Digital Export Programmes
Giraffe Consulting's International e-Commerce Programmes
We design and deliver practical international e-commerce programmes that help SMEs strengthen digital capability, enter online channels and build sustainable international sales..
Selling Online Internationally
This programme, delivered for Scottish Enterprise and Highlands and Islands Enterprise, helps SMEs understand the opportunities, risks and operational requirements of selling online internationally.
Content covered analysing international website traffic through Google Analytics, identifying target markets, assessing international search visibility, improving mobile readiness, and building action plans for growth.
Included in the Programme
The programme also addressed localisation, language strategy, domains, pricing and currency, VAT and customs issues, payment systems, fraud prevention, logistics, delivery, returns, customer service, online marketplaces and international digital marketing.
This content was delivered through structured workshops and practical coaching sessions.
MED MSMEs Programme
The MED MSMEs work focused on the practical realities of helping smaller firms succeed in e-commerce. Support covered strategy, product and packaging, pricing, promotion, online presence and customer support.
Crucially, the programme addressed wider barriers including limited skills and resources, competition, legal and regulatory requirements, payment and trust issues, logistics constraints, and weak internal systems for managing e-commerce operations.
Additional International Delivery
We have also delivered broader international programme work relevant to e-commerce and digital trade, including structured cross-border support, digital export capability building and practical SME coaching.
This international experience complements our UK delivery by bringing additional perspective on market entry, localisation, institutional support and the common barriers SMEs face when growing online across borders.
Discuss an E-Commerce Programme
If you are supporting SMEs to strengthen digital capability, improve online sales, or enter international markets through e-commerce, we would be pleased to explore how we can help.