Giraffe Consulting

Strategy, growth and internationalisation

Julian Lawson Hill speaking

Delivering SME growth and export programmes

Giraffe Consulting works with Scotland’s enterprise agencies and business support organisations to design and deliver practical programmes that strengthen SME competitiveness and support business growth.

We combine strategic thinking with hands-on delivery, helping SMEs strengthen market positioning, improve sales performance and prepare for growth in UK and international markets.

  • Assignments for Scottish Enterprise, Highlands and Islands Enterprise, Scottish Development International and Scottish Government
  • Strong track record in SME support, export development and programme delivery
  • Focused on Scotland, with international experience and best practice informing our approach

Supporting SME growth and programme delivery in Scotland

We work with economic development agencies and business support organisations to deliver practical, results-focused support, helping SMEs improve performance while strengthening the programme effectiveness.

Support to SMEs

We help businesses strengthen capability, improve performance and prepare for growth through practical, applied support.

  • Growth and internationalisation strategy
  • Market prioritisation and opportunity assessment
  • Export readiness and market entry
  • Routes to market and market positioning
  • Digital export and international e-commerce
  • Sales strategies, buyer targeting and lead conversion

Support to enterprise agencies

We work with business support organisations to co-design and deliver SME and export programmes that are practical, targeted and focused on measurable impact.

  • Design and delivery of SME and export programmes
  • Programme structuring and delivery models
  • SME diagnostics, segmentation and selection
  • Sector strategies and export plans
  • Technology and market foresighting
  • Monitoring, evaluation and programme improvement

Selected experience in Scotland

We have delivered programmes and assignments across Scotland supporting SME growth, export development and sector competitiveness, working with Scottish Enterprise, Highlands and Islands Enterprise, Scottish Development International and Scottish Government.

Export Development Programmes

Led the Preparing to Export Programme supporting over 1,000 Scottish SMEs to develop export action plans and grow their businesses internationally.

Growth and Scaling Support

Delivered Pathways to Scale programmes helping female founders strengthen their sales strategies and processes, to take their businesses to the next level.

Sector Export Plans

Led development of technology sector export plan for the Scottish Government, defining priorities, target markets, KPIs and public-private sector collaboration in Team Scotland approach.

Foresighting and Market Analysis

Identified market and technology opportunities for Scotland in AI, cloud and digital technologies through horizon scanning, market analysis and expert input.

Digital Export and International E-commerce

Designed and delivered programmes helping SMEs plan, select channels, optimise pricing and fulfilment, and grow international online sales.

Business Support Design

Led the redesign and launch of Scotland’s national Business Gateway service, including development of the service model, KPIs and delivery framework..

Working with economic development agencies

We work with the Scottish Government, Scotland's enterprise agencies and business support organisations to design and deliver SME and export programmes that are practical, targeted and focused on measurable impact